You may recall that a couple of months ago the theory was advanced that using a female voice for these electronic assistants reinforced a sexist idea of women as servants, mere handmaidens of the needs of others. I wish I had advanced my theory of a few months before, that some men might not take well to these female know-it-alls telling them what to do. One can even imagine a script of some jerk getting progressively angrier for reasons he does not even see, incrementally annoyed at some woman telling him "Turn left, one-quarter mile." Let's complain about women in subservience. Let's complain about women in authority. Let's use the same anecdotes. Sure. Why not? Everyone else seems to.
Point one: Like myths and fairy tales, there are a variety of interpretations for acres and acres of reality, and it doesn't pay to pick one superficial one to complain about or point to.
Point two: Neither theory has the least bit of objective evidence to support it. It's just hand-waving.