When I was in junior high in 1965-67, there was actually a debate whether the Dave Clark Five were bigger than the Beatles - whether they were going to last longer, whether they were better, whether they were cooler. The controversy was likely kept alive by pop music magazines like Tiger Beat, which needed something to write about that allowed them to run many pictures of many bands wrapped around some mindless text. But there were DC5 trading cards, posters, and stickers for your guitar case.
It all seemed rather force, even then, though. They were emphatically not cooler, as you will see immediately.