Many verses of scripture or teachings from the pulpit are general in their direction. When God tells us "To obey is better than sacrifice" is certainly true. But you might hear "obey" as primarily meaning be kind, while I hear give up material goods, and Harry over there hears head for Thailand to preach. So also with "take up your cross," or "love one another." Because they can mean many related things, we can gradually settle on the one picnic table in the park we like best.
This is a glory of the faith, and I believe it is entirely intentional. But all good things carry their own dangers. We each hear, a thousand times in our Christian lives, a reinforcement of our particular prejudice of what the most important part of the gospel is. Whatever you are hearing as the main theme of the faith, especially if you think other Christians are neglecting it - just don't see what is so obvious to you - step back. Your danger may be great.