I think Pepsi even used that as an advertising slogan years ago. To describe something as very now sounds like the liner notes to a Donovan album from the 60's. We boomers were the now generation, and that was considered a positive thing. The generation that wore baggy pants and hats lost the battle for our affections without even knowing a war was on.
Now we are saddling our descendants with an amount of debt that is so staggering that we cannot comprehend it. That debt was a big number a year ago, and is a bigger number now, and we shrug at the difference. We're boomers. We're the generation who protested and changed the world for you young bastards, so you can screw who you want, and now we want gratitude. So pony up, Gen X-ers. We were the first generation to decide not to have children, so we don't care about you. You're no relation to me, and I don't care what happens to Social Security or the USA's bond rating in 2040. Screw you. All I care about is now.
We are the Now Generation.