Thinking outside the box is overrated, I have claimed. I would refine that to saying that many people who claim to be outside the box and have others claim that, are just in a less-common box, usually smaller. They are just disruptive jerks, sarcastic and condescending.
Real thinking outside the box is more valuable. I should not have dismissed the concept on the basis of the people who claim to have the quality. The entertainment industry includes both. The posers have some value in that domain, because they take other people's innovations that are really out there and start making them more cliched with their imitative nature. But someplace early in that cultural journey from incomprehensible to trite, there is a sweet spot that is both refreshingly new and understandable.
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