Reminiscent of my general rule that organisations that brand themselves with the word truth are usually selling opinion that they'd like you to believe is truth (Truthout, Truth*, and of course the Ministry of Truth in 1984) we have Ethical Capital Partners.
*Notable for its campaign to reduce nicotine use by telling teens that their pets might all die because of secondhand smoke.
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Perhaps then I should be less 'put off' by the name of a local property management company: "Cavalier Asset Management".
"I wonder why no one trusts us with their money."
I am reminded of an old joke in academia that anything that calls itself "[something] Science" isn't a science—social science, computer science, etc.. And of Terry Pratchett's remark, "Sometimes glass shines brighter than diamonds because it has more to prove."
EQ - Emotional intelligence. We already have words for leadership, cooperativeness, listening, and other EQ qualities. We must not value them as highly as we pretend. Or, we resent regular old boring intelligence more than we admit.
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