CS Lewis once noted that no book could live up to the title of William Morris's The Well At The World's End. (Morris's book certainly didn't. I liked the idea of his works more than their execution.)
Something similar happens with the Babylon Bee. The headline is usually the best part, and the article itself extraneous, or even weaker than what we hoped. 'Believe All Women' Movement Publishes Extensive List of Exceptions.