Should now be renamed Morenoism, or perhaps Meninoism.
The more recent comments are in fact, much worse than anything Joe McCarthy put forward. Tailgunner Joe was focused on purported communists in sensitive government positions such as the State Department, but the strategic importance of sandwich-making has yet to be elucidated to my satisfaction. McCarthy seems to have been content to let pinkos sell all the sandwiches they wanted. Proco and Thomas have also been treated to a lifetime of propaganda reminding them that McCarthyism was the worst thing* that ever happened to the world. Occupying a similar spot in the American free-speech mythos is the importance of the ACLU's defense of a Nazi group's right to march in Skokie. (Though even they have come down a bit in the world. The ACLU agrees this is a clear freedom-of-expression case, yet feels compelled to go out of its way to mention that they disagree with Dan Cathy.)
"I don't agree with what you say, but I'll defend to the death the right of people to shut you up." Or something. It should not be just the people who agree with Dan Cathy who make it a point to go to Chick-fil-A. It should be a point of honor for anyone who believes in the First Amendment to at least make a public statement, preferably in person, of support. If you don't want to give him your money, I understand. But this is as fundamentally American an issue as one could dream up. Can a PETA member open a vegetarian restaurant and announce his beliefs? Can the Nation of Islam open a restaurant in Chicago and mention who they are?
*100,000,000 dead versus Pete Seeger doesn't get to go on TV. I'll admit, it's a tough call.