Another excellent example of why America is never going to take to international soccer on a consistent basis. I don't think that the flops steal the game from the US, but they are simply so ludicrous - and often honored by referees - that American fans cannot take the competition seriously.
There is a steady undercurrent of complaint about flopping in basketball and stars who get the benefit of calls. That puts off a fair percentage of American fans who prefer to follow college ball instead. Soccer so far exceeds this that it becomes vaudevillian. What a joke.