We haven't had TV for 30 years, which I seldom mention anymore. But having seen half the Super Bowl on Sunday, I was reminded of something about television folks need to keep in mind.
The commercials are the content. Companies do not pay for you to see a particular show. They pay for the right to put whatever content they want in their commercials. What we call the shows, and think of as what TV is really about, are just the ads the companies put up to attract your eyes to their commercials.