It belongs to a forgotten era. How long since anyone called the operator? The reference is no longer poignant, as it was for those of us with little money and less access to a telephone who nonetheless needed to make a call, sometimes in the dark or in the rain. "My best old ex-friend Ray" is a great line. I should mention that the matchbook is also a dated reference. Those are collectibles now, if you can find one.
This one isn't much better, still locked in an era long gone. I still live there though.