The Signals catalog came today, and as my wife is away, helping with the new granddaughter in Nome, it fell to me to peruse it and see if we were keeping it for ordering possible Christmas gifts. I have not looked at one in years.
There are fewer children, more pets, especially cats. Fewer grandparent nostalgia items. There is lots of A&H signalling - the irony of the catalog name strikes me just this moment - showing how much we love art, how much we love books, how much we love musical in-jokes. Lots of scarves, and celebrations of how great particular types of women are. The only appearance of men are as recipients of the type of man-profession T-shirts that they would not buy for themselves but women would buy for them. Engineers, mathematicians. Women in those professions would not be impressed by these cutesies, I don't think.
Not much music anymore - just the tchotchkes.
The irony of the name "Signals" was prescient, wasn't it.
All this is according to the pattern I noted a decade ago in The Sadness of NPR Christmas.
Contrast this to The Sadness of NHH Christmas, which still devastates me.