It is an appalling name, certainly. British popular culture is no more elevated than ours, I'm afraid, and this particular section of the Telegraph is rather notorious. Cherie Blair has decided to kick women who stay at home, and someone is calling them yummy mummies.
Both Bethany and Retriever have posted on related topics lately, and I think they are better qualified than I to comment. But I will point out that in these discussions, a wide variety of women and arrangements seem to be stuffed into single categories in order that people - okay, women - can make political points. In the above, there are quick slides between statistics about women who work part time vs. not outside the home vs. wish they could stay home...
I don't think that's wise.
Are all our sociopolitical arguments just fights between women over what is the right type of person to be?
Update: I should have mentioned that I got the link via Maggie's