Don Imus, who I seldom listen to anymore but have greatly liked in the past, has gotten himself in serious trouble with what have been called racist remarks. If you don't listen to the show, they seem so outrageous that you can hardly imagine how a person could say them, even for shock value. But for people familiar with the style, Imus and his cohosts frequently make fun of prejudice by giving voice to it. He is very likely to say things like this laughingly, "Congressman, I'm not sure if you really believe this or are just trying to pick up the warmongering cousin-marrying vote in your beautiful home state of Georgia." He is likely to give voice to what some bigot somewhere is thinking in mockery. You could take a comment out of just about any of his shows out of context and portray him as a bigot. He likes to play off the "let's outrage the PC crowd" humor.
For those who get this, the recent statements would have produced a wince and an "okay, that's too outrageous," but would never think for a moment that this was his actual opinion. The people attacking him either don't know this, or know but find it convenient for their own self-importance to jump on him anyway.
The irony of course is that this is the first I have heard of a women's basketball team at Rutgers. On reflection, of course they'd have one. I didn't know they were any good. And this is the most press that women's basketball has gotten in the last month, despite the fact that they've just had their championship. He's done Rutgers women's basketball their biggest favor in a decade.