Reminiscent of my general rule that organisations that brand themselves with the word truth are usually selling opinion that they'd like you to believe is truth (Truthout, Truth*, and of course the Ministry of Truth in 1984) we have Ethical Capital Partners.
*Notable for its campaign to reduce nicotine use by telling teens that their pets might all die because of secondhand smoke.
2 comments:
Perhaps then I should be less 'put off' by the name of a local property management company: "Cavalier Asset Management".
"I wonder why no one trusts us with their money."
Post a Comment