Referring to red as conservative and blue as liberal did not occur until the 2000 election. It was brought into service for the voting graphics, of course, to show states, and eventually counties and even smaller units. They provide excellent contrast on the page. It was surprising to me that it caught on in that form, as red had previously referred to communists, associated with the left, not the right. Yet it was in retrospect not surprising. While everyone eventually adopted it, as there was nothing starkly prejudicial about being either of those two colors, as there would have been for yellow, white, black or brown, pink or less-common colors. Good American colors, both of them, right there in the flag. But these were media conventions, and the media was largely leftist, so it bears looking at just a bit more closely.
Assigning red to liberals would never have flown, because they were trying to distance themselves from an association with communists in the public imagination. The upper-class media would protect them on that. But more subtly, look at our other associations with the colors: True blue, blue-blooded, royal blue,and even blue water for sailing, in contrast to redneck, see red, blood red. Even red-blooded, once a term of approval for strength and vitality had become something of a snicker.
If you really want to get down to deep symbolic levels, the colors fit the two Indo-European deities, the sky-father (Zeus, Jupiter, Dyaus Pitar) - light and power, and earth-mother darkness and finally house of the dead. And the sky-father became the more powerful and important one, too. So the blues go into the skies and across the oceans, while the reds stay home on the earth. Thus the assignment of the colors is not fully accidental. No one sat down and said Nyah-ah-ah, we'll fix those conservatives by giving them the worse color. It was just more likely to hold because of the associations. The blues had the media, and the media felt comfortable with that symbolism.
The division into two groups long predates 2000, but it is possibly an indication of the increasing division in our country that this was about the time that we needed to describe the split at that stark a level. Vote Blue, Red State. Stripped down, one-syllable, unnuanced references. We were close to that level of division all the way back to 1976 or further, but third-parties tended to disguise that a bit.
It seems odd to say that I grew up blue, as my mother, my father and stepfather, and all my grandparents were very conservative. But the other relatives I had most contact with were very liberal - uncles, cousins, a predominantly Swedish collection of literary and artistic people. I was also Congregationalist, moving increasingly liberal and eventually going UCC; I was rebelling against said parents and stepparents pretty strongly. But mostly, and it is only in the last few years that this has come clear to me, I was deeply identified with the smart kids, especially of the literary, musical, and theatrical type. Those were my people. And even in a mill city like Manchester, that was a disproportionately Jewish group. Cohen, Klein, Schwartz, Friedman, Goodman - those constituted a full third of my friends. Interestingly, some of the nice Catholic and Orthodox friends I had, I learned years later were half-Jewish. Judaism wasn't quite the guarantee of liberalism that it was in New York or Boston, but it was still very dominant. Those influenced me directly, but were also influencing the popular arts - and "smart kids" culture - nationwide. I have referenced before that much of liberalism comes from picking up social cues, not logical proof. Well, I picked up pretty clearly who the smart kids were and what they believed, and making fun of conservatives was a big part of the culture.
Even going to William & Mary, "the Harvard of the South (heh)" didn't much change that, as W&M was already well on its way to being a Mid-Atlantic rather than Southern school, with one-third of it's student body from the Virginia suburbs of DC, and Pennsylvania, New Jersey, and New York providing much more of the remainder than anywhere in the south, except maybe North Carolina. I had dropped math and science and was in theater, music, and literature. Those were liberal to an average of socialist. They were my people and I took on their surroundings well enough to even be a leader in the small pond way that college provides.
There was residual conservatism in literary culture - even now, the Great Books podcasts I listen to are from National Review. What could be more conservative than studying Latin and Greek? Or Western Civilisation? Or British History? Yet that has been odd, hasn't it? As liberals took over those disciplines they changed them - changed them in focus and method. A great deal of that was to the good, BTW. Why it eventually became toxic is a lengthy discussion for another day. But history, Classics, and all foreign-language studies are as liberal as theater or sociology now. There remains a core of folks studying the Aeneid or Paradise Lost, but that's where the last few conservatives also reside.
The Arts & Humanities, my tribe, became almost entirely Blue. It may be the most influential sector of the group, because of the cultural influence. And you had damn well better fall in line, Jack. The social cues are no longer subtle, but enforceable. You are trapped among them, unable to protest now, and even children's books are not exempt. The annihilation of the past is ongoing.
You leave me wondering how much conservatives might respond to social cues, as well, since I came of age a bit later right as the Reagan explosion was happening and got introduced to the 'cool kids' with a more conservative bent.
ReplyDeleteI have referenced before that much of liberalism comes from picking up social cues, not logical proof. Well, I picked up pretty clearly who the smart kids were and what they believed, and making fun of conservatives was a big part of the culture.
ReplyDeleteMy first clue that political stances often had something to do with social cues, with group affiliation etc., came in 9th grade. A friend of my older sister wrote an article in the student paper satirizing a junior high group- senior and junior high were on the same campus- in favor of equal voting rights. IIRC, the group named itself Young Citizens for Equal Voting Rights . This was during the Civil Rights era, when blacks in the South were pushing to get the vote.
My sister's friend wrote of the junior high group that supported equal voting rights, "We don't have anything to do on Friday afternoons so let's do it, sung by Bob and the entire junior high gang."
His poking fun at the junior high kids, I suspect, had something to do with wanting to poke fun at his 8th grade sister, who undoubtedly was an enthusiastic member of YCEVR. Nonetheless, he was probably correct in suggesting that group affiliation - let's do what our charismatic leader suggests we do- had as much to do with YCEVR's existence as support for equal voting rights.
One difference between your high school, where smart kids poked fun at conservatives, and my high school was that at my school conservatives (working class) were a silent, submerged group with no status. Liberals were top dogs, by far. Which meant that if my sister's friend wanted to be a smart kid poking fun at someone, he choose liberals. My sister's friend pointed out to me that the North had segregation before the South - very few in the North were aware of that- so he read and thought more than most. And as a member of the smart kids, he got a doctorate and went to work at Bell Labs.
The following year, one of my sister's group- her best friend's boyfriend- gave unwitting support to the idea that group affiliation had a lot to do with political stances. In the locker room, he mentioned that his father had signed a petition against the Vietnam War that appeared in the New York Times, along with a whole bunch of cool people. Doncha' know, if you want to be considered one of the cool people, you gotta be against the Vietnam War. He was a National Merit Finalist (top 0.5%), which only points out that even very bright people can get caught up in group affiliation instead of thinking for themselves.
I had subsequent opportunities in high school to observe that group affiliation had a lot to do with political stances.
As an Independent voter in the 1980s, I saw more examples of group affiliation leading political stances. Such as a bumper sticker: "Vote Republican. It's Easier than Thinking." Or all the lefties, whose collective knowledge of Latin America could be put on the head of a pin, who were against Reagan's policies on Nicaragua. But Reagan was the dummy, they said.