Over at Volokh, a discussion of Effective Self-Promotion in Cover Letters. Business Manners aren't Social Manners. I don't think I ever really accepted that. Self-promotion is...is...unseemly. But looking at it put that way, and understanding the idea of manners and context, I see that I have had it wrong all these years.
It explains poor job-hunting skills pretty quickly, doesn't it?
There is a fine art to self promotion, whether you are selling your skills as an employer as a job applicant or to a potential client as a consultant or other professional service provider. It's not easy to strike the right balance. I guess that's one reason so many business and career books are written each year!
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