I posted before on Erik Hoel reviewing The Dawn of Everything at ACX*, but having just heard him on Razib's podcast I went back and read that review again. I was again taken by his discussion of Twitter:
Which means that, with the advent of social media, and the resultant triumph of the spread of gossip over Dunbar’s number, we might have just inadvertently performed the equivalent of summoning an Elder God. The ability to organize society through raw social power given back to a species that had to climb out of the trap of raw social power by inventing civilization. The Gossip Trap is our first Eldritch Mother, the Garrulous Gorgon With a Thousand Heads, The Beast Made Only of Sound.
And if the Gossip Trap was humanity’s first form of government, and via technology it’s been resurrected once more into the world, how long until it swallows up the entire globe?
If the medium is the message, then Elon Musk may not be able to change much. We can also look at the Twitter cancelations and deplatforming under previous management as some recognition that a powerful spirit has been untethered and attempting to contain that by surgically removing the parts of the beast they like least. There's no evidence yet whether that works or not, it's too soon. But it is already apparent that this has new costs of its own as well.
*Though Hoel was still anonymous at the time. Hoel thinks the book has virtues, but overclaims due to modern political slants. Freddie DeBoer doesn't even grant that much.