Friday, June 25, 2010

Radio Commercial

On sports radio, the same commercials keep playing. In the afternoon, there is an spot with a woman's voice making an offer about a natural male-enhancement product.

I'm pretty sure they didn't run the phrase "cutting edge technology" past a focus group.

2 comments:

  1. lelia5:08 PM

    We once saw at the theater an ad for a local dentist that showed all his needles and other sharp instruments orbiting his portrait.
    The guy who made the ad must have hated that dentist.

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  2. Too many ad people focus on "what can I do to be edgy and creative and win the admiration of my peers?" than on "what can I do to actually help sell the product I'm supposed to be helping to sell?"

    There is also a plague, in both advertising and PR, of mindless insertion of phrases like "cutting edge," "world class," and "state of the art."

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